Genis Steel was looking for a marketing strategy to attract and win new customers within specific industrial sectors and geographies in Australia.
The Key Challenges faced included:
Genis Steel needed to increase their industry awareness to showcase their fabrication and erection capabilities in specific geographies.
Grow Market Share
The Genis team also wanted to grow profitable market share in select segments and specific geographies in Australia.
New Business Generation
Work had been undertaken to convert specific prospects. This work had to be replicated at scale to attract a wider audience.
A mix of brand communications was designed to form a winning value proposition for Genis Steel. The marketing execution involved:
Communications supported by Research Insights
The Genis Steel Value Proposition was further developed with the help of the market research insights
Product and Service Offer
A clever mix of marketing communications was developed and delivered with the appropriate digital channels.
Our Marketing Work
This is an example of B2B marketing at its best for an industrial company looking to grow and generate new business.
See more of our Work
We support our clients serving the following key sectors:
Work with Us
OUR SPECIALISTS CAN HELP YOU
- Generate more sales qualified leads
- Conduct market/customer research
- Increase Brand Awareness
- Produce content that drives sales
- Develop a Brand Positioning Strategy
- Build on Customer Loyalty
- Align sales and marketing
- Improve Customer Experience
- Enhance your sales presence
- Drive Sales Force Effectiveness