logo white - Genis Steel

Genis Steel was looking for a marketing strategy to attract and win new customers within specific industrial sectors and geographies in Australia.

KEY CHALLENGES


The Key Challenges faced included:

Genis Steel Industrial Ideas 4 1 - Genis Steel

Industry Awareness

Genis Steel needed to increase their industry awareness to showcase their fabrication and erection capabilities in specific geographies.

Genis Steel Industrial Ideas 1 - Genis Steel

Grow Market Share

The Genis team also wanted to grow profitable market share in select segments and specific geographies in Australia.

Genis Steel Industrial Ideas 2 1 - Genis Steel

New Business Generation

Work had been undertaken to convert specific prospects. This work had to be replicated at scale to attract a wider audience.

OUR SOLUTION


A mix of brand communications was designed to form a winning value proposition for Genis Steel. The marketing execution involved:

Genis Steel EDM example 1 - Genis Steel

Communications supported by Research Insights

The Genis Steel Value Proposition was further developed with the help of the market research insights

Genis Steel Fact Sheet 1 - Genis Steel

Product and Service Offer
Fact Sheets

A clever mix of marketing communications was developed and delivered with the appropriate digital channels.

Our Marketing Work
In Summary

This is an example of B2B marketing at its best for an industrial company looking to grow and generate new business.

See more of our Work

We support our clients serving the following key sectors:

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OUR SPECIALISTS CAN HELP YOU

  • Generate more sales qualified leads
  • Conduct market/customer research
  • Increase Brand Awareness
  • Produce content that drives sales
  • Develop a Brand Positioning Strategy
  • Build on Customer Loyalty
  • Align sales and marketing
  • Improve Customer Experience
  • Enhance your sales presence
  • Drive Sales Force Effectiveness

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