SALES ENABLEMENT GUIDE


Learn how to connect your best people with your best customers. We’ll help you lay the foundation for designing a successful sales enablement program involving 10 key drivers.

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ACHIEVE SUSTAINABLE SALES GROWTH

Ensuring your best customers have access to your best people is a challenge many industrial companies face. But imagine if there was a sales process you could implement to match your selling resources with your customer segments. Your Sales Enablement Guide provides the framework for improving sales performance to achieve sustainable sales growth.

DOWNLOAD YOUR FREE GUIDE

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

A Superior WAY TO EMBARK ON Sales Enablement


Achieving sales enablement will involve improving upon a mixture of key drivers – in particular:

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Strategy Setting and Process

Sales strategies that focus selling effort on the right customer type and segment followed by a standard selling process that is clearly communicated and understood

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Sales Structure Design

The sales structure must be designed for in-market sales activities. The emphasis on the Sales Manager’s time must be on leadership and coaching their sales force.

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Measure and Improve

Sales activities must be measured in addition to outcomes and results. Invest in training and developing your sales force. To learn more download the Sales Enablement Guide.

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RESOURCES

Featured Case Studies: Construction and Fabrication Case Studies

Related: The Key to Sales Force Effectiveness

Other Reading: Great Salespeople Are Born, but Great Sales Forces Are Made