B2B Marketing Solutions dedicated to Industrials

We are Industrial Ideas, a B2B marketing consulting agency based in Melbourne, Australia. We exist to help industrial companies plan, execute, and measure marketing programs that produce real, bottom-line results. Guided by a simple set of behaviours: transparency, accountability, and creativity, along with a solutions-driven approach to all the marketing work we undertake.

Under the direction of Peter Zafiris, Industrial Ideas has been developing hard-hitting marketing work since 2016. Our team of researchers, graphic designers, creatives, photographers, videographers, telemarketers, and copywriters – aim to help you improve your bottom line with our distinct approach to marketing.

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Learn more about the way we work. Our team works hard to become an extension of your business, to help you get the most out of your marketing efforts.

Win with tailored and dedicated industrial marketing your customers demand. Solve unmet needs and challenges by communicating and delivering your value proposition in a compelling way utilising the right mediums.

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We listen to understand… And then we do things differently to get our clients the return on investment they deserve. We aim to deliver solutions that create change, provide profitable growth, and attract new business to the most powerful industrial brands.

Our team solely works in your space and have the expertise to support your growth journey.  Let us, partner with you to help build on your vision, and create a distinct marketing approach for your brand.


We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:

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Project Work

For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.

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Retainer Options

Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.

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Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.

Our Clients Are Our Partners

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Are you looking For A B2B Marketing Agency based in Melbourne?

We’ve worked with some of Australia’s biggest and most complicated B2B industrial brands. Some of the clients we have worked with include:

  • BlueScope
  • Toll
  • Premier Cranes & Rigging
  • CMTP
  • Toyota Tsusho
  • SCHÜTZ Australia
  • Drasol
  • Enirgi Power Storage

Our B2B marketing services are dedicated to industrial companies serving diverse and fragmented markets in Australia. Our B2B marketing expertise can enhance your brand, develop your market offer and help your sales team connect your product, service or solution to the right buyers.

B2B Marketing is all about the process of creating, communicating and delivering customer value. For industrial companies, differentiating your value can be difficult.

As the B2B industrial marketplace becomes even more crowded, it can be a difficult task to really distinguish your brand. If you can’t effectively position your brand, products, services in a different, more discerning light, you will compete on the basis of price, like a commodity.

Your B2B marketing tactics must become disruptively human to appeal to the full range of rational and emotional variables your buyers employ. We will help you transform your marketing so you can take the lead in crafting messaging and communications tailored to your specific target markets.