CMTP logo 1 - CMTP

CMTP was looking to grow brand awareness and increase profitable sales revenue from both existing and new customers within select industries.

KEY CHALLENGES


The Key Challenges faced included:

CMTP Industrial Ideas 1 - CMTP

Brand Awareness

CMTP needed to boost their brand awareness to showcase their packaging solutions tailored to their identified target audience.

CMTP truck Industrial Ideas 1 - CMTP

Grow Market Share

The CMTP team also wanted to grow profitable sales in select key industries and specific geographies in Australia.

Factory Worker Packaging Timber Pallets1 1 - CMTP

Capabilities

Work had been undertaken to promote the core capabilities of CMTP. This work had to be communicated in an effective way.

OUR SOLUTION


A tailored brand activation program was developed and executed for CMTP.

Factory Worker Packaging Timber Pallets2 - CMTP

Tailored Content

We planned and delivered a distinct approach to web content. Relevant and engaging content was curated.

Team CMTP 1 - CMTP

Differentiation

Marketing communications to showcase the culture of CMTP, their values, and people were designed and delivered.

CMTP SA Postcard 1 - CMTP

MEDIUM SELECTION

The right mix of marketing mediums was selected to appeal to the specified key industry sectors.

CMTP fact sheet example 1 - CMTP

Product Fact Sheets

Product Fact Sheets and Brochures were designed and tailored for a specific target audience.

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Capability Statements

A clever mix of B2B marketing communications was executed for Industry Events and Customer Presentations.

Brand Awareness

Existing content was re-purposed to ensure the market was made aware of the CMTP brand values and promise.

See more of our Work

We support our clients serving the following key sectors:

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YOUR
FREE MARKETING
CONSULTATION

OUR SPECIALISTS CAN HELP YOU

  • Generate more sales qualified leads
  • Conduct market/customer research
  • Increase Brand Awareness
  • Produce content that drives sales
  • Develop a Brand Positioning Strategy
  • Build on Customer Loyalty
  • Align sales and marketing
  • Improve Customer Experience
  • Enhance your sales presence
  • Drive Sales Force Effectiveness

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