toll civil mining contractors olympic dam village 5725 logo 1024x446 - Toll

Toll was looking for support with their marketing strategy to develop and execute a superior value proposition for a niche market segment.

KEY CHALLENGES


The Key Challenges faced included:

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Commoditisation

Toll were facing intense pressure from their rivals. Avoiding the commodity trap would involve diving deep into the drivers of choice behind customer purchases.

Toll driver Industrial Ideas 1 - Toll

Customer Value

Toll needed a value proposition that would showcase their strengths and capabilities – communicated in their customer’s language, not their’s.

Toll Industrial Ideas 1 - Toll

Tailored Strategy

A tailored marketing strategy was required to help Toll concentrate their resources and marketing efforts on the best opportunities to grow profitable market share.

OUR SOLUTION


Industrial Ideas developed a distinct value proposition for Toll comprising of the following key B2B elements:

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Market Research

Using past research studies, competitor reviews and strategic marketing documents we recommended a tailored and distinct B2B marketing solution for Toll.

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Differentiation

The battle for differentiation needed to shift towards less transactional aspects, such as technical support and interactions wrapped around the Toll value proposition.

Toll VP 6 1 - Toll

Superior Value

We crafted a superior value proposition spoken in the language of Toll’s customer, that was relevant, engaging, different and easy to understand.

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OUR SPECIALISTS CAN HELP YOU

  • Generate more sales qualified leads
  • Conduct market/customer research
  • Increase Brand Awareness
  • Produce content that drives sales
  • Develop a Brand Positioning Strategy
  • Build on Customer Loyalty
  • Align sales and marketing
  • Improve Customer Experience
  • Enhance your sales presence
  • Drive Sales Force Effectiveness

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