impact logo - Impact Steel

Impact Steel was looking for an integrated marketing program to grow sales from both existing customers and prospects.

KEY CHALLENGES


The Key Challenges faced included:

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Industry Awareness

Impact Steel needed to increase its brand awareness to showcase its steel and aluminium solutions in specific geographies.

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Grow Market Share

The Impact Steel team also wanted to grow market share in select market segments and specific geographies.

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New Business Generation

Work had been undertaken to convert specific prospects. This work had to be replicated at scale to attract a wider audience.

OUR SOLUTION


A tailored lead generation campaign was developed and executed for Impact Steel.

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Tailored Marketing
Communications

We developed winning marketing content – tailored, relevant and engaging communications to support lead generation.

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Value Proposition
Delivery

EDM communications were developed and executed to showcase the Impact Steel value proposition.

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Lead Generation
Sales Qualified Leads

We developed new content to generate sales-qualified leads for the sales team. Telemarketing added significant value.

See more of our Work

We support our clients serving the following key sectors:

Work with Us

YOUR
FREE MARKETING
CONSULTATION

OUR SPECIALISTS CAN HELP YOU

  • Generate more sales qualified leads
  • Conduct market/customer research
  • Increase Brand Awareness
  • Produce content that drives sales
  • Develop a Brand Positioning Strategy
  • Build on Customer Loyalty
  • Align sales and marketing
  • Improve Customer Experience
  • Enhance your sales presence
  • Drive Sales Force Effectiveness

GET YOUR FREE 30-MINUTE MARKETING CONSULTATION