Impact Steel was looking for an integrated marketing program to grow sales from both existing customers and prospects.
The Key Challenges faced included:
Impact Steel needed to increase its brand awareness to showcase its steel and aluminium solutions in specific geographies.
Grow Market Share
The Impact Steel team also wanted to grow market share in select market segments and specific geographies.
New Business Generation
Work had been undertaken to convert specific prospects. This work had to be replicated at scale to attract a wider audience.
A tailored lead generation campaign was developed and executed for Impact Steel.
We developed winning marketing content – tailored, relevant and engaging communications to support lead generation.
EDM communications were developed and executed to showcase the Impact Steel value proposition.
Sales Qualified Leads
We developed new content to generate sales-qualified leads for the sales team. Telemarketing added significant value.
See more of our Work
We support our clients serving the following key sectors:
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OUR SPECIALISTS CAN HELP YOU
- Generate more sales qualified leads
- Conduct market/customer research
- Increase Brand Awareness
- Produce content that drives sales
- Develop a Brand Positioning Strategy
- Build on Customer Loyalty
- Align sales and marketing
- Improve Customer Experience
- Enhance your sales presence
- Drive Sales Force Effectiveness