STATE OF INDUSTRIAL SALES & MARKETING 2020 RESEARCH REPORT
In a year driven by a pandemic that has had a noticeable effect on customer and market demand, this research study aims to uncover some truths about industrial sales and marketing in Australia.
A research report exploring industrial sales and marketing approaches, strategies, and tactics in Australia.
We were delighted to have 205 respondents participate in our first-ever Industrial Sales & Marketing Research Study, led by Deakin University and sponsored by Salesforce. The research study focused on six key areas: Customer Experience, Sales Effectiveness, Sales and Marketing Alignment, E-Commerce and Technology, Loyalty, and Account Based Marketing (ABM).
Download the Research Report to learn more about what drives industrial sales and marketing success in Australia.
DOWNLOAD YOUR FREE REPORT
By downloading your free report, you’ll have access to our key findings and insights from Industrial Sales and Marketing Companies in Australia.
ABOUT THE AUTHOR
Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.
A MORE EFFECTIVE WAY TO DEVELOP YOUR INDUSTRIAL MARKETING STRATEGY
Industrial marketing is very different from other forms of marketing. Complex in nature with long buying cycles, to be successful with your industrial marketing strategy you need to:
Align Goals and Objectives
Bring key stakeholders together from across the business, from leadership, operations, production, sales and marketing – is critical to ensure the complete alignment of goals and objectives
Understand Your Customer
You need to define your market segments to determine the size of the prize and value of your customer base. Segmenting your market will help you build your industrial marketing strategy.
Prepare Your Salesforce
Before you implement your marketing strategy you must ensure there is stakeholder buy-in, sponsorship and a sustainable rollout plan. To learn more download your Industrial Marketing Strategy Guide.
Our Clients Are Our Partners
HOW WE WORK WITH OUR CLIENTS?
We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:
For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.
Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.
Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.
MARKETING STRATEGY RESOURCES
Featured Case Studies: Manufacturing and Transport Case Studies
Other Reading: When marketing is strategy