VALUE PROPOSITION GUIDE


Learn how to develop a winning value proposition to achieve that desired space between what your clients value and what really works. We share the 5 key elements to craft your value proposition and create a sustainable competitive advantage.

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CREATE AND DELIVER CUSTOMER VALUE

Attempting to develop a winning value proposition can be hard work. But imagine if there was an easier way to map out what you offer to what your customers will appreciate and pay a premium for. Your Guide provides a proven approach to develop and execute a compelling VP underpinned by your capabilities and guiding purpose.

DOWNLOAD YOUR FREE GUIDE

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

A COMPELLING WAY TO DEVELOP YOUR VALUE PROPOSITION


A value proposition is a positioning statement that explains what benefits you provide for who and how you do it uniquely well. To be successful with your value proposition you need to:

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Identify Your Target Markets

Identify your specific target markets – the companies who will be buying your products and services. Model this on your current profitable customers and markets.

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Differentiate

Design the product and service offering required to deliver the perceived level of value. Think about the customer benefits. Compare with other alternatives. Is your VP distinct and superior?

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Test and Implement

Test your VP with customers. Improve and implement. Create and continually reinforce “evidence” of these benefits. To learn more download your VP Guide.

Our Clients Are Our Partners


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VP RESOURCES

Featured Case Studies: Construction and Fabrication Case Studies

Related: A VP for B2B marketers

Other Reading: How to develop a winning VP