INDUSTRIAL BRANDING


Industrial Branding involves communicating with distinct messages with the most effective mediums at the right time.

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Uncovering your higher purpose

We dig deep to uncover the beliefs and values of your people and brand. Asking questions to help identify what you stand for and why you exist.

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Activating your brand

This requires change and new brand ideas to develop tailored campaigns with supporting touch points aligned to your buyers’ journey. 

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Brand Awareness and Recall

We help you deliver memorable and captivating messages to create customer intent, loyalty and true brand advocacy.

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INDUSTRIAL BRANDING GUIDE

With our Branding Guide you’ll have access to a proven approach to create a consistent and strong brand strategy underpinned by your values, purpose and vision.

Learn how to develop and execute a knock-out brand strategy linked to customer experience.

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BRAND ACTIVATION CASE STUDY

Learn how a brand activation campaign helped this leading crane operator deliver winning solutions for their clients serving the construction, civil, precast, rail and energy industries in Australia. Our brand activation work is on show, helping Premier Cranes & Rigging communicate their unique capabilities and share success stories with current and potential customers. 

Most industrial companies aspire to be customer-driven, but very few succeed. Transformation must be driven by the top down to build the only competitive way to serve customers. Truly understanding your target audience, customers and markets allows for value to be communicated and delivered in a distinct and memorable manner. Premier Cranes & Rigging are on the road to achieving this.

COMMUNICATE YOUR BRAND PROMISE

The options for supply are many in industrial markets. Industrials feel the unrelenting pressure to constantly cut costs and compete on price to stay on top. Instead, if you just focussed on simplifying your message (brand promise) and doing some homework (research) – this pressure would be lifted.

If you are confident that you and your people have the capabilities in place to deliver real, tangible value to your target audience, then you need to communicate your brand promise with all your marketing efforts. This is where your industrial branding strategy will hit a new level and win.

WIN WITH YOUR INDUSTRIAL BRANDING

If you want to sell more, start by explaining less. Your target audience craves relevant content. So communicate your value proposition in your customer’s language, superior to the alternatives.

Whether it’s designing distinct messages to attract your target customer’s attention; executing high response call-to-action campaigns to generate new business; through to running automated programs to keep in touch with prospects after their initial interest; all our industrial branding efforts are geared towards profitable outcomes for your company.

HOW WE WORK WITH OUR CLIENTS?


We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:

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Project Work

For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.

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Retainer Options

Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.

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Workshops

Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.